Pitching strategy: It seems obvious, but no amount of research can give you the insight that getting in front of an investor does. It means adjusting your pitch in real time, which is definitely a pro-level skill. But in the end, asking good questions, being an active listener, and adapting what you say to what you’ve learned makes the difference between a transaction and a relationship.
My advice: Take an improv class. No one is born with these skills, so learn from the masters and exercise a muscle that everyone can improve. Investments are transactions, but good investments are built on relationships. Picking the wrong investors or clients can be worse than not closing the deal at all.
